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Außenhandel

Außenhandel

 

99,37 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783322890375
99,37 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

In 50 Beiträgen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Facetten des Global Trade. Dabei werden nicht nur die Erscheinungsformen und Rahmenbedingungen des Außenhandels betrachtet, sondern es erfolgt darüber hinaus eine umfassende Auseinandersetzung mit Strategien und Vorgehensweisen der Selektion und Bearbeitung ausländischer Absatz- und Beschaffungsmärkte sowie der Gestaltung und Führung außenhandelsorientierter Unternehmen. 'Eine gelungene Auswahl von Beiträgen zu wirklich relevanten Themen! Fallstudien stützen die Theorie und illustrieren die Praxis.' www.literaturtest.de

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