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Audience Research Methodologies

Audience Research Methodologies

 

254,40 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Sociedad y cultura: general
ISBN:
9780415827355
254,40 €
IVA incluido
Disponible

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Sobre IBD

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.

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