Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > AS RELAÇÕES PÚBLICAS E A GESTÃO DAS INUNDAÇÕES NO ESTADO DE BENUE, NA NIGÉRIA
AS RELAÇÕES PÚBLICAS E A GESTÃO DAS INUNDAÇÕES NO ESTADO DE BENUE, NA NIGÉRIA

AS RELAÇÕES PÚBLICAS E A GESTÃO DAS INUNDAÇÕES NO ESTADO DE BENUE, NA NIGÉRIA

Cyprian Terhemba GBASHA / Lilian Doofan MTSOR / Winifred Doofan Tughgba

55,54 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208038915
55,54 €
IVA incluido
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Sobre IBD

O estudo, 'Public Relations and the Management of Flood in Benue State of Nigeria: Avaliação da Agência de Gestão de Emergências do Estado de Benue (BESEMA)', avaliou a utilização das relações públicas pela BESEMA na gestão das cheias de Makurdi em 2022, utilizando a Teoria da Gestão de Problemas. Empregando uma conceção de inquérito e questionários, revelou que a BESEMA utilizou principalmente a publicidade, especificamente comunicados de imprensa, para gerir a inundação. Os esforços de relações públicas empregues pela BESEMA sensibilizaram eficazmente o público para a segurança, com actualizações semanais durante a inundação. Esta estratégia ajudou a reduzir as perdas potenciais. O estudo concluiu que a utilização da publicidade pelo BESEMA foi eficaz na gestão das cheias. Recomendou que o governo recrutasse mais pessoal qualificado para o BESEMA e outras agências, enfatizando a eficácia das relações públicas na comunicação de desastres.

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