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Artist Brand Management

Artist Brand Management

Matthias Bender

93,81 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9783658392079
93,81 €
IVA incluido
Disponible

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Sobre IBD

Die Arbeit befasst sich mit den Auswirkungen der Digitalisierung auf die Markenbildung von Künstlern. Im Fokus der Ausführungen stehen Musiklabels, da sie im Wesentlichen für die Vermarktung von Künstlern verantwortlich und aufgrund technologischer Neuerungen mit einem sich ändernden Musikkonsum konfrontiert sind. Ziel der Arbeit ist es, die Kommunikationsinstrumente der Musiklabels zu identifizieren und hinsichtlich ihres Beitrags zum Künstlermarkenaufbau zu bewerten.

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