Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Artificial intelligence is transforming modern marketing-from research and campaign planning to content creation, customer insights, email, social media, analytics, and reporting.Artificial Intelligence in Practice: For Marketing Professionals is a practical and future-ready guide for marketers who want to use AI effectively while protecting quality, confidentiality, customer trust, brand reputation, and professional responsibility.Rather than treating AI as a replacement for human expertise, this book shows how to use it as a controlled professional assistant. It covers market research, campaign planning, content strategy, brand protection, analytics, responsible prompting, privacy, copyright, and AI governance.Benefits of This BookReaders will learn how to:Use AI across practical marketing workflowsImprove research, campaign planning, and customer insightsCreate content and messaging more efficientlyStrengthen email and social media workflowsProtect brand voice and confidential informationReduce privacy, copyright, bias, and reputational risksReview AI-generated claims and analytics responsiblyBuild a practical six-week Marketing AI Practice PlanWhy Choose This Book?This book is written specifically for marketing professionals. It combines practical AI use with privacy, verification, customer trust, brand protection, and professional accountability.It is:Practical - focused on real marketing tasks. Responsible - addresses risk, privacy, and accuracy. Professional - keeps human judgement in control. Action-oriented - includes prompts, checklists, templates, and exercises. Future-ready - helps marketers build lasting AI skills.Use AI to support the work. Do not transfer professional responsibility to the tool.Who This Book Is ForIdeal for:Marketing managersDigital marketersContent and social media professionalsBrand and campaign managersEmail marketersMarket researchers and analystsConsultants and freelancersSmall-business teamsTrainers, students, and business ownersNo advanced programming or technical AI knowledge is required.Buy NowMarketing is changing-and responsible AI skills are becoming essential.Get your copy of Artificial Intelligence in Practice: For Marketing Professionals today.