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Art et raison

Art et raison

Andrea Fernanda Salinas Guadamuz / Carlos Alexander Jacomino Mendoza / Leandro Assier Gonzalez Rivas

52,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208514389
52,14 €
IVA incluido
Disponible

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Sobre IBD

'Art et raison: la logique de la conception visuelle' est plus qu’un ouvrage sur les techniques de conception; c’est un guide réfléchi qui invite le lecteur à explorer le pouvoir de transformation des éléments visuels dans un monde de plus en plus saturé d’images. Tout au long de cet ouvrage, l’auteur nous guide dans une exploration approfondie de la manière dont le graphisme doit non seulement captiver l’œil, mais aussi communiquer des messages, influencer les émotions et favoriser le changement social.Le premier chapitre, L’esprit critique du designer, aborde le rôle fondamental de l’esprit critique dans le graphisme. Au-delà de la créativité esthétique, l’esprit critique en design permet de questionner et d’analyser les effets sociaux et culturels de chaque élément graphique. Les exercices de questionnement présentés ici sont un outil permettant d’améliorer la créativité et d’aborder des problèmes mondiaux complexes, préparant ainsi les designers à devenir de véritables agents de changement. Le deuxième chapitre, Colours and Shapes with Purpose, explore l’impact psychologique des couleurs et des formes. Il montre comment chaque choix de couleur et de forme peut influencer l’état émotionnel de l’observateur et comment il peut être utilisé comme outil dans le processus de conception.

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