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Art and Business

Art and Business

Stefania Masè

134,47 €
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Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Artes: aspectos generales
ISBN:
9783030517687

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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

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