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Appraisal and the Transcreation of Marketing Texts

Appraisal and the Transcreation of Marketing Texts

Nga-Ki Mavis Ho

82,90 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Lingüistica
ISBN:
9781032269368
82,90 €
IVA incluido
Disponible

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Sobre IBD

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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Otros libros del autor

  • Appraisal and the Transcreation of Marketing Texts
    Nga-Ki Mavis Ho
    This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies. ...