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Applicability of Commodity Classification Theory to Internet Retail Marketing

Applicability of Commodity Classification Theory to Internet Retail Marketing

Leland Taylor

72,78 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783836458252
72,78 €
IVA incluido
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Sobre IBD

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it’s continued applicability to today’s Internet retail marketing environment.

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