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Anthropomorphism and Animism in Advertising

Anthropomorphism and Animism in Advertising

Małgorzata Karpińska-Krakowiak

268,41 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781041108849

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Sobre IBD

This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

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