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Antezedenzien und Konsequenzen der Preiszufriedenheit

Antezedenzien und Konsequenzen der Preiszufriedenheit

Sandra Rothenberger

78,72 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824482405
78,72 €
IVA incluido
Disponible

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Sobre IBD

Sandra Rothenberger untersucht Antezedenzien und Konsequenzen der Preiszufriedenheit und zeigt, dass die Preiszufriedenheit neben der Leistungs- und der Produktzufriedenheit einen wesentlichen Einfluss auf die Gesamtzufriedenheit des Kunden und damit auf seine Wiederkaufsbereitschaft und sein Beschwerdeverhalten ausübt.

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