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Angewandtes Gesundheitsmarketing

Angewandtes Gesundheitsmarketing

 

63,08 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9783834940346
63,08 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Das Gesundheitsmarketing, d.h. die Gesamtheit aller Maßnahmen, die ein Unternehmen ergreifen kann, um gesundheitsbewusste Konsumenten anzusprechen,gewinnt zunehmend an Bedeutung. Das Buch „Angewandtes Gesundheitsmarketing' zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werden können und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend auf strategischen Überlegungen bietet das Buch ganz konkrete Handlungsempfehlungen für den Unternehmensalltag.

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