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Analisi di aspetti specifici del marketing

Analisi di aspetti specifici del marketing

Fabien Maombi Mushi

149,05 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209031809
149,05 €
IVA incluido
Disponible

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Sobre IBD

Il marketing, tradizionalmente visto come un insieme di strategie e tecniche volte a promuovere e vendere i prodotti, deve ora integrare i progressi tecnologici e le crescenti aspettative dei consumatori. I marchi di successo sono quelli che adottano un approccio proattivo, utilizzando le nuove tecnologie non solo per soddisfare le esigenze dei consumatori, ma anche per anticipare i loro desideri futuri.Questo libro esplora le sfide e le opportunità presentate da questo assalto tecnologico. Evidenzia le strategie di adattamento che le aziende possono adottare per navigare con successo in questo ambiente in continua evoluzione. Attingendo al lavoro di pensatori di spicco come Philip Kotler e ai contributi di altri esperti di marketing, si esamina come le organizzazioni possano trasformare le minacce tecnologiche in leve per la crescita.

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