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Análise do discurso na publicidade romena

Análise do discurso na publicidade romena

Elena Cristina Berariu

88,25 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208122621
88,25 €
IVA incluido
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Sobre IBD

Este artigo analisa os anúncios impressos do período comunista e pós-comunista na Roménia, com o objetivo de mostrar que a mensagem do discurso publicitário transmitida através de imagens e linguagem vai além do significado denotativo para conotações sociais, económicas e políticas. Mostra-se que os anúncios são reflexos da sociedade em que vivemos, sendo influenciados e, por sua vez, influenciando as atitudes e os conceitos daqueles que os recebem; os anúncios não só manipulam a estrutura e a interpretação do discurso para facilitar a venda de um produto, como também mantêm e disseminam atitudes sociais. Este estudo sublinha o forte impacto do contexto económico, político e social na evolução do discurso publicitário na Roménia, destacando aspectos relacionados com a perceção do género.Revisores:Professora associada Butiurcă Doina-Ileana, PhDProfessora associada Neagu Maria-Ionela, PhD

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