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Análise das estratégias de empenhamento dos jovens tunisinos

Análise das estratégias de empenhamento dos jovens tunisinos

Asma SELMI

89,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206803324
89,73 €
IVA incluido
Disponible

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Sobre IBD

O envolvimento dos jovens é uma alavanca para a transformação sócio-política e económica, mas o seu potencial continua subexplorado na Tunísia e no Egito. Através de estratégias de marketing social e intercultural, a AIESEC procura mobilizar os jovens, envolvendo-os em iniciativas internacionais. No entanto, a eficácia destes programas depende de um equilíbrio muitas vezes delicado entre a adaptação aos contextos locais e o alinhamento com uma dinâmica global. Analisamos aqui os mecanismos de compromisso e as estratégias de mobilização da AIESEC e as suas limitações, recorrendo a ferramentas estratégicas como as matrizes SWOT, PESTEL e BCG. Esta análise evidencia os desafios e as oportunidades destas iniciativas e sugere formas de as otimizar para reforçar o papel dos jovens como agentes-chave da mudança.

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