Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book is based on the theoretical framework thatthird-person perceptions are largely influenced bymotivational components and cognitive ability, whichvary by perceivers (the self-based approach) andcomparison targets (the other-based approach), andthe relationship between them (the self-otherrelationship-based approach). Specifically, thisbook examines how third-person perception differs bycomparison targets, called the other-based approach,when a specific group is exclusively relevant orirrelevant to a particular media message. The findings summarized this book have importantimplications for future studies about therelationship between the perceptual components andbehavioral components of the third-person effect. Inconclusion, communication researchers should accountfor the variance of the third-person perception bythe comparison target when they predict whichbehavior to examine as a measurement of the behaviorthird-person effect.
