Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
This book is based on the theoretical framework thatthird-person perceptions are largely influenced bymotivational components and cognitive ability, whichvary by perceivers (the self-based approach) andcomparison targets (the other-based approach), andthe relationship between them (the self-otherrelationship-based approach). Specifically, thisbook examines how third-person perception differs bycomparison targets, called the other-based approach,when a specific group is exclusively relevant orirrelevant to a particular media message. The findings summarized this book have importantimplications for future studies about therelationship between the perceptual components andbehavioral components of the third-person effect. Inconclusion, communication researchers should accountfor the variance of the third-person perception bythe comparison target when they predict whichbehavior to examine as a measurement of the behaviorthird-person effect.
