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Allianzen in der Markenführung

Allianzen in der Markenführung

Andreas Spengel

96,86 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000896
96,86 €
IVA incluido
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Sobre IBD

Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phänotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen.

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