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Akzeptanz neuer Produkte

Akzeptanz neuer Produkte

Margit Binsack

96,60 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477838
96,60 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Margit Binsack untersucht die vielfältigen Phänomene der wissensinduzierten Beurteilung neuer Produkte, liefert wertvolle Befunde für die Akzeptanzprognose und zeigt, wie das Management die schemainduzierte Urteilsbildung und damit den Erfolg einer Innovation aktiv steuern kann.

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