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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Jan Prein

84,90 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834930521
84,90 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Jan Prein untersucht, inwieweit Konsumenten mobile Dienste in Kundenkartenprogrammen tatsächlich akzeptieren und welche Faktoren die Akzeptanz beeinflussen. Auf der Basis der Ergebnisse einer umfangreichen empirischen Untersuchung gibt der Autor Empfehlungen für die erfolgreiche Gestaltung mobiler Kundenkarten-Anwendungen.

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