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AI in Marketing

AI in Marketing

 

328,40 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781032743356

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  • Librería Samer Atenea
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Sobre IBD

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI’s transformative role in marketing.

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