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互联网+战略思维：传统企业O2O改造与落地

互联网+战略思维：传统企业O2O改造与落地

张文

28,56 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115415851
28,56 €
IVA incluido
Disponible

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Sobre IBD

'1.成立3年的食品电商三只松鼠，双11销售劲销3亿元，为什么？成立5年的小米估值超过百亿，赶超30年的联想和140年的诺基亚，凭什么？腾讯微信全面开放第三方开发接口，对传统企业意味着什么？海尔、苏宁、万达这些传统企业的转型探索，带给我们哪些启示？未来十年，是中国商业领域大规模跨界的时代。不是互联网企业淘汰传统企业，也不是传统企业淘汰传统企业，而是新商业淘汰旧商业。2.《互联网+战略思维：传统企业O2O改造与落地》一书作者张文老师及其团队通过辅导并追踪国内上万家传统企业，打造传统企业O2O转型方案。O2O的边界不断扩张表明，'O2O+'不仅具有强大的落地可操作性，更是互联网改造传统产业的一把利器，即'互联网+'的突破口。3.一方面，'互联网+'强调把传统行业与互联网衔接起来，通过互联网强大的组织效率与创新能力改造传统行业，尤其是制造业，将互联网并与工业，商业，金融业等服务业的全面融合，实现创新驱动。另一方面，传统产业在面临'互联网+'大潮时，普遍面临着把硬件变成服务，把功能变成体验，把用户变成粉丝的艰难转型。'O2O+'则为'互联网+'有效落地提供了一种思路：通过强调用户至上、线下体验和在线支付，O2O成功地把客户变为用户，进而变为粉丝，同时借助于粉丝经济和在线支付，通过软硬结合和追求极致体验，又为硬件服务化提供了可能性。4.在旧商业向新商业转型的岔路口，《互联网+战略思维：传统企业O2O改造与落地》详细介绍了企业如何通过和线下融合互动，促进传统产业和传统消费转型升级的同时，助力国家提升综合国力的长远目标。 内容简介《互联网+战略思维 传统企业O2O改造与落地》详细介绍了企业借助O2O这把利器实现'互联网＋'战略落地的全过程，向读者全面讲解O2O，参透O2O模式，掌握O2O的五个关键要素、六大思维、八大核心问题，熟悉O2O的十大业务支撑、五大技术精髓、商业设计等。通过阐述与总结上述思想和方法后，企业可以掌握如何通过和线下融合互动的运营模式，在促进传统产业和传统消费转型升级的同时，助力国家提升综合国力的长远目标，极具实战性。

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