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Advertising

Advertising

Iain MacRury

267,62 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Estudios mediáticos
ISBN:
9780415251259

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Sobre IBD

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

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