Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Advertising Today and Tomorrow (RLE Advertising)
Advertising Today and Tomorrow (RLE Advertising)

Advertising Today and Tomorrow (RLE Advertising)

W.A. Evans

88,17 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Sociedad y cultura: general
ISBN:
9781138966161
88,17 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

Artículos relacionados

  • The Gandhian Iceberg
    Chris D Moore-Backman
    The Gandhian Iceberg presents a bold, new interpretation of Gandhian nonviolence from the rare perspective of an author who is equal parts writer, scholar, and frontlines practitioner. The book faces the current crisis of climate change and the intensification of social unrest around the world, and calls for a new convergence of serious, spiritually-rooted US nonviolence activi...
    Disponible

    11,52 €

  • Contemporary Developments in Child Protection
    Nigel Parton
    Volume 1 "Policy Changes and Challenges" takes as its central theme the ongoing and challenging issues which child protection agencies have to address and the policy and practice initiatives that are developed to try and address these. The volume includes papers on: the relationship between the decline in the rate of ‘unnatural’ deaths and the growth of concern about child abus...
    Disponible

    58,76 €

  • Diversity in Information Technology Education
    Goran Trajkovski
    ...
    Disponible

    112,14 €

  • Model-Driven Software Development
    Model-driven software development (MDSD) drastically alters the software development process, characterized by a high degree of innovation and productivity. However, quality assurance application in the domain of software models and model-driven software development is still in an emergent phase. Model-Driven Software Development: Integrating Quality Assurance provides in-depth...
    Disponible

    256,53 €

  • Evidence-Based Practice in Nursing Informatics
    Andrew Chasin
    Because of the constant advances and dynamics within the nascent field of nursing informatics, many nurses struggle in practice as they continue to try and apply habitual communication practices in the new environment without any critical reflection on, and adaptation of, those practices. Evidence-Based Practice in Nursing Informatics: Concepts and Applications serves as a valu...
    Disponible

    321,14 €

  • Actor-Network Theory and Technology Innovation
    Arthur Tatnall
    About 25 years ago, the first developments of ANT (Actor-Network Theory) took place, but it wasn’t until much later that researchers began to take it seriously. In the late 1990s, ANT began to take hold in the scientific community as a new and exciting approach to socio-technical research and social theory. Actor-Network Theory and Technology Innovation: Advancements and New Co...
    Disponible

    236,26 €

Otros libros del autor

  • Advertising Today and Tomorrow (RLE Advertising)
    W.A. Evans
    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, pa...
    Disponible

    254,55 €

  • Management Ethics
    W.A. Evans
    Society is a nexus of individual perceptions. The world is as we each see it, no more and no less. To hope that we shall all agree on what is good or bad is to hope in vain. This is not solipsism transferred to moral philosophy; it is realism born of observation. This book tries to remind its readers that you can be responsible only if you understand ...
    Disponible

    66,52 €