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Advertising, the Media and Globalisation

Advertising, the Media and Globalisation

John Sinclair

268,41 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Estudios mediáticos
ISBN:
9780415668828

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. 

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