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Advertising International

Advertising International

Armand Mattelart

169,22 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Estudios mediáticos
ISBN:
9781138178946

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Sobre IBD

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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