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Advertising in the Age of Persuasion

Advertising in the Age of Persuasion

Dawn Spring

66,51 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Historia de América
ISBN:
9781137347176
66,51 €
IVA incluido
Disponible

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Sobre IBD

In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. Their goal was nothing less than an American-led global consumer order, supported by advertising-based media

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Otros libros del autor

  • Advertising in the Age of Persuasion
    Dawn Spring
    During the 1940s and 1950s, American advertisers made themselves vital to business, media, government, and religious institutions. They envisioned an American-led global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it, and advertising, propaganda, and public relations were considered the same thing. To sup...