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Advertising in New Formats and Media

Advertising in New Formats and Media

Patrick De Pelsmacker

220,74 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781785603136

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Sobre IBD

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

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