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Advertising in MENA Goes Digital

Advertising in MENA Goes Digital

Ilhem Allagui

268,06 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Estudios mediáticos
ISBN:
9780367076504

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  • Librería Samer Atenea
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  • Librería Kolima (Madrid)
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Sobre IBD

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

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