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Advertising as Communication

Advertising as Communication

Gillian Dyer

73,26 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1982
Materia
Estudios mediáticos
ISBN:
9780415027816
73,26 €
IVA incluido
Disponible

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Sobre IBD

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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