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Advertising and the Transformation of Screen Cultures

Advertising and the Transformation of Screen Cultures

Bo Florin / Patrick Vonderau / Yvonne Zimmermann

126,92 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Películas, cine
ISBN:
9789462989153
126,92 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

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