LIBROS DEL AUTOR: patrick vonderau

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  • Advertising and the Transformation of Screen Cultures
    Bo Florin / Patrick Vonderau / Yvonne Zimmermann
    Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives. ...
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    126,92 €