Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Advertising and Branding
Advertising and Branding

Advertising and Branding

Information Reso Management Association

495,62 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781668428719

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Sports Media, Marketing, and Management
    Information Reso Management Association
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs i...
  • Risk and Contingency Management
    Information Reso Management Association
    In business, mistakes and errors will inevitably occur. As such, organizations must be constantly alert and ready to meet challenges head-on. Risk and Contingency Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends and techniques for the prediction and evaluation of financial risks and how to diminis...
  • 3D Printing
    Information Reso Management Association
    The advancement of modern technology has allowed for impressive developments in manufacturing processes. Out of these developments, 3D printing has emerged as a new method. 3D Printing: Breakthroughs in Research and Practice is a comprehensive reference source for the latest research and advances on 3D printing processes, technologies, and methods. Highlighting emerging perspec...
  • Research Anthology on Bioinformatics, Genomics, and Computational Biology, VOL 2
    Information Reso Management Association
    ...
  • Research Anthology on Bioinformatics, Genomics, and Computational Biology, VOL 1
    Information Reso Management Association
    ...
  • Research Anthology on Bioinformatics, Genomics, and Computational Biology, VOL 3
    Information Reso Management Association
    ...