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Advances in Services Marketing and Management

Advances in Services Marketing and Management

Steven W. Brown / Steven WBrown / Swartz

205,73 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
1996
Materia
Sociedad y cultura: general
ISBN:
9780762300099

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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