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Advances in Services Marketing and Management

Advances in Services Marketing and Management

ASwartz Teresa aSwartz / David EBowen / Teresa ASwartz

205,91 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
1998
Materia
Sociedad y cultura: general
ISBN:
9780762303632

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  • Librería Samer Atenea
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Sobre IBD

Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.

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Otros libros del autor

  • Advances in Services Marketing and Management
    ASwartz Teresa aSwartz / David EBowen / Teresa ASwartz
    Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality. ...