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Advances in Advertising Research (Vol. XII)

Advances in Advertising Research (Vol. XII)

 

47,68 €
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Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9783658404307
47,68 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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