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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing

Eric C. Schwarz / Kevin P. Cattani / Kyle J. Brannigan

267,62 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781032137643

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Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.

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Otros libros del autor

  • Advanced Theory and Practice in Sport Marketing
    Eric C. Schwarz / Kevin P. Cattani / Kyle J. Brannigan
    Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, internati...
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    113,33 €