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Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

Arthur Asa Berger

116,01 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2020
Materia
Estudios de comunicación
ISBN:
9781538137802

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Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

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