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Adoption von Online-Banking-Services

Adoption von Online-Banking-Services

Ingo Garczorz

103,08 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824408030
103,08 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Ingo Garczorz untersucht den Einfluss unterschiedlicher soziodemographischer, produkt- und umweltbezogener Variablen auf die Nutzungsentscheidung von Kunden. Es wird deutlich, dass sich vor allem Produktgestaltung und Umwelteinflüsse maßgeblich auf den Prozess der Adoption von Online-Services auswirken und dass hier gute Möglichkeiten bestehen, durch gezielte Datensammlung, -aufbereitung und -analyse wertvolle Einsichten in das Kundenverhalten zu gewinnen.

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