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Adolescents, Family and Consumer Behaviour

Adolescents, Family and Consumer Behaviour

Chandan Deep Singh / Harleen Kaur

42,36 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781032239057
42,36 €
IVA incluido
Disponible

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Sobre IBD

'This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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