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大众点评精细化运营 Refinement Operation of Review Platform

大众点评精细化运营 Refinement Operation of Review Platform

徐文俊

34,32 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9787569940404

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Sobre IBD

'8年美团点评营销实战经验，构建线上营销体系，重新定义'新餐饮营销'；提高排名，促进转化，打造五星商户，跻身'必吃榜'。从理念到案例，从选址到运营，即学即用1.8年美团点评营销实战经验总结，提高排名、促进转化2.互联网餐饮营销方法论打造五星商户，跻身'必吃榜'，构建线上营销体系3.从理念到案例，从选址到运营，实战方法，即学即用内容简介有关数据表明，2020年中国餐饮市场规模接近6万亿元人民币。然而，如此诱人的'蛋糕'却像'食人花'一样，在妖艳的外表下隐藏着巨大的市场风险。据辰智科技发布的数据，截至2020年3月底，餐饮行业在一线城市关店率为25.9%，在二线城市关店率为21.7%，在三线城市关店率为19.1%，也就是说差不多有20%的餐饮商户关店。随着时代的进步与科技的发展，互联网影响着各行各业，餐饮业也不例外。传统餐饮商户'酒香不怕巷子深'的经营理念已经不适应现在的消费主力军--'90后'与'00后'的消费习惯。美团点评a的出现不仅帮助这些新一代的消费者解决了如何获取有效信息流的问题，让他们能更好地探寻自己喜欢的门店类型，还能帮助商户在美团点评的平台上很好地展示自己的门店特色与品牌故事，从而令消费者全面、快速地了解到商户的信息。随着新一代消费者对美团点评的使用产生依赖性，商户能够在美团点评的平台上便捷地实现营销宣传、吸引顾客与品牌传播。本书将全面展示在互联网时代的背景下，基于美团点评平台的深度营销理念。作者简介徐文俊，美团点评特邀讲师，8年美团点评营销实战经验，为包括全聚德、麦当劳等众多知名餐饮品牌企业提供营销指导，协助搭建线上营销体系，每年培训学员超过500人。

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