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Absatzorientiertes Handeln von Unternehmensgründern im Internet

Absatzorientiertes Handeln von Unternehmensgründern im Internet

Kati Schmengler

78,85 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835006119
78,85 €
IVA incluido
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Sobre IBD

Kati Schmengler geht der Frage nach, wie sich Unternehmensgründer mit Hilfe des Internets erfolgreich am Markt etablieren können. In einer empirischen Analyse untersucht sie unternehmerische Aktivitäten von Gründern mit Hilfe eines Vier-Ebenen-Modells, welches die Perspektiven Theorie, Gründer, Experten und Kunden berücksichtigt.

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