Abbigliamento Arkaik

Abbigliamento Arkaik

Alex Trichak / Jordan Abidor

89,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208195304
89,02 €
IVA incluido
Disponible

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All’età di 16 anni, Jordan Abidor ha avviato Arkaik Clothing dal garage dei genitori. All’età di 20 anni, Arkaik aveva superato un milione di dollari di fatturato annuo e aveva quasi 30 dipendenti che lavoravano in un magazzino di Tempe, in Arizona. Abidor ha anche creato un’etichetta discografica Arkaik, un’azienda di stampa di magliette e una manciata di altri progetti mentre girava gli Stati Uniti vendendo Arkaik nei festival musicali. Mentre conseguiva la laurea in Marketing, Jordan si occupava anche di gestire un’azienda in crescita, affrontando la recessione statunitense, l’aumento del debito aziendale e i cambiamenti nel panorama del marketing digitale. Dopo quasi 8 anni di attività e un fatturato record nel 2011, nel 2014 Arkaik era a corto di capitali, dipendenti e uffici. Arkaik Clothing Entrepreneur' ha permesso a Jordan Abidor e al compagno di tesi Alex Trichak di esplorare il modo in cui questa azienda ha utilizzato il social media marketing, le partnership strategiche con i musicisti e il passaparola per esplodere in popolarità nel 2011, e il motivo per cui solo tre anni dopo non era più in attività.

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