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企业经营的理论、方法和应用

企业经营的理论、方法和应用

安佳

42,94 €
IVA incluido
Disponible
Editorial:
China National Publications Import & Export C
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9787115410917
42,94 €
IVA incluido
Disponible

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本书根据高科技企业和网络经济时代的特点,按照经济学理论的研究思路和分析逻辑,以市场需求的把握、生产过程的组织、成本绩效的管理,以及行业市场结构的认识和产品定价的方法为主要逻辑,对当代高科技企业,尤其是通信与互联网应用行业的企业管理问题进行阐释和分析,并根据当代计算机技术和互联网应用的发展趋势,在很多方面进行扩展并跟随。力争在论述现代经济学理论与管理思路和管理工具的基础上,联系经济发展的*新趋势,对经济学理论与工具在现实中的应用进行探讨

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