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A Technique for Producing Ideas

A Technique for Producing Ideas

James Webb Young

5,48 €
IVA incluido
Disponible
Editorial:
Martino Fine Books
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781684229789
5,48 €
IVA incluido
Disponible

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Sobre IBD

A Technique for Producing Ideas is a timeless, practical guide to creativity from advertising legend James Webb Young. In just a few pages, he distills the creative process into five clear, actionable steps that anyone can follow to generate innovative ideas. Perfect for writers, marketers, entrepreneurs, or anyone who needs to think outside the box, this book is a quick yet powerful read that demystifies creativity and makes idea generation a repeatable habit.ContentsHow it startedThe formula of experienceThe Pareto theoryTraining the mindCombining old elementsIdeas are new combinationsThe Mental digestive process'Constantly thinking about it'The final stageSome after-thoughts

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