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A Successful Arab-American Marketing Strategy

A Successful Arab-American Marketing Strategy

Talil H. Abrhiem

83,82 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783639067163
83,82 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.

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