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A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

Muthamma B U / Ranjith Kumar S / Tiwari B B

42,33 €
IVA incluido
Disponible
Editorial:
Eliva Press
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9789999319249
42,33 €
IVA incluido
Disponible

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Sobre IBD

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.

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