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A Reader in Marketing Communications

A Reader in Marketing Communications

 

105,94 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Empresa y gestión
ISBN:
9780415356497
105,94 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

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