A Practical Guide to Focus Groups

A Practical Guide to Focus Groups

Pete Dalton / Sarah McNicol

12,41 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2020
ISBN:
9781716409295
12,41 €
IVA incluido
Disponible

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Sobre IBD

The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.

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