A ponte do cliente

A ponte do cliente

MUTHUKUMAR JEYARAJ / PRAVEENKUMAR MANGALARAJA

92,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209011771
92,35 €
IVA incluido
Disponible

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Sobre IBD

A Ponte do Cliente - Estratégias para Atrair, Envolver e Reter oferece um roteiro para as empresas que pretendem criar ligações duradouras com os clientes, guiando-os sem problemas desde a primeira interação até à fidelização. Centrado em torno da metáfora de uma 'ponte', o livro descreve estratégias práticas para atrair o público certo através de mensagens direcionadas, envolvê-lo com experiências significativas e personalizadas e retê-lo através da criação de confiança, valor consistente e fortes relações com os clientes. É um projeto para transformar o interesse casual em lealdade a longo prazo ao longo de todo o percurso do cliente.

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