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A marca interna é útil? Um estudo de caso de Malta

A marca interna é útil? Um estudo de caso de Malta

Heidi Pantzar

53,98 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786202492256
53,98 €
IVA incluido
Disponible

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Sobre IBD

Muitos países pequenos, especialmente os insulares, estão a trabalhar arduamente para aumentar o número de turistas visitantes. A Autoridade de Turismo das Ilhas Maltesas realizou uma campanha para promover e colocar o país insular mais no mapa, a fim de atrair mais turistas. Esta pesquisa de estudo de caso foi realizada aproximadamente um ano após a conclusão da campanha. A Autoridade de Turismo de Malta realizou uma campanha de marca interna que começou com o povo maltês. Este estudo de caso aborda aspetos do marketing, tais como identidade da marca, posicionamento e branding de serviços e destinos. A investigação será útil para estudantes e profissionais das áreas do turismo e do marketing.

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